Unleash
your Animal Spirit with Blue Stratos
Blue
Stratos was first introduced in 1974 by Shulton, makers
of Old Spice. Old Spice had been around for fifty years
and it was decided it was time to release a new, modern
smelling scent. Blue Stratos, a more upscale fragrance
originally designed to be for women, was introduced as a
men's cologne. A 12 million
dollar "Unleash the Spirit" advertising campaign launched its introduction
and it was a great success.
Nowadays it would be classified as a unisex fragrance as
it can be worn by both men and women. This
was hinted at in TV commercials with the suggestive
cheeky line:
"Blue Stratos
....... For Both of You".
See the 10 second TV commercial here: http://www.tellyads.com/show_movie_vintage.php?filename=VA0500
Shulton
was sold to American Cyanamid in 1970 and again in 1990
when purchased by Proctor and Gamble.
P&G dropped the Shulton name from Old Spice then discontinued Blue Stratos in
1991. Blue Stratos by Shulton (no
longer associated with Proctor and Gamble) is now
distributed in the USA by Evyan. Those who loved it initially
still do and now women are just discovering this truly great unisex scent
for themselves after loving it on their man.
Scent:
A classic fougere cologne with an interplay of lavender
and oak moss. At the heart of the Blue Stratos scent
lies a powerful, fresh accord of citrus and lavender. As
the subtle theming develops, it reveals spicy notes of
basil and anis complimented by geranium. Then finally
comes the unique signature of this classic unisex cologne
with base notes of oak moss, sandalwood, and cedarwood
blended with a special accord of musk and vanilla.
Blue Stratos
cologne
spray by
Shulton
2oz. 60 ml
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